This is a new interview with Mike Shinoda about the Urgency Network project:

Mike Ragogna: Mike, what brought The Urgency Network to your attention?

Mike Shinoda: That was brought to us by one of our staff members at Music For Relief. I’m sure you know Music For Relief is our non-profit. We established that back in the two thousands. Music For Relief was originally founded to provide relief for victims of natural disasters and then we also later included preventative efforts to try to mitigate natural disasters. So charity, helping people who are involved or affected by environmental problems, those types of things are always on our radar and The Urgency Network popped up as part of that effort.

MR: Many artists are involved with The Urgency Network’s efforts including Incubus and Paul McCartney. One of the things that you’re offering as a prize to help raise funds is a trip to Japan and hanging out with Linkin Park at the Summer Sonic Festival. How will all this work?

MS: The basic idea of Urgency Network is it’s an online platform where users get points for everything they do and they’re rewarded for their actions. The campaigns each have a big grand prize, and their focus has been on larger-than-life grand prizes. They really want to go big with the things they offer, so a flight out to Japan to see Summer Sonic–that’s not just to see us, Summer Sonic is the biggest festival in Japan. it’s one of the biggest festivals in the world, from Linkin Park to Metallica, and you’ve also got great indie bands like Alt-J. Just to go back to the relationship, Music For Relief is trying to create a “jackpot,” as they call it, of a million media placements, so that would be the top performing campaign between now and October. So if you go to the page, you can see ways to earn points and whoever gets the most points wins.

Read more: http://www.huffingtonpost.com/mike-ragogna/urgent-matters-talking-wi_b_3668740.html

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