Last week, Kiel Berry from Machine Shop published a very interesting blog about Linkin Park’s efforts to create a business model for the band. The rebranding of “Linkin Park” – based on research made in partnership with Harvard – include the foundation of a venture capital firm.
Berry ends his blog with a bold statement that might raise an eyebrow or two:
“To be clear, we are still in the music business, but creating and selling music now plays more of a supporting role in our overall business mix. As we get ready to headline a five-city stadium tour of China this summer, we are also planning to meet with technology companies, consumer brands, and venture capital firms to discuss opportunities for partnership. Of course we’ll play the shows and meet with fans, as we’ve always done. But along with continuing to make great music, today’s Linkin Park is now better positioned to operate in the ever-evolving cultural and business landscape.”
So, creating and selling music plays a supporting role for Linkin Park. Are we still talking about musicians, or about CEOs? TIME magazine latched onto this paragraph immediately and published an article questioning Linkin Park’s motives.
Unfortunately, the author doesn’t really offer us any reasons for his negative opinion. He uses irony to get the point across, but not one proper argument. Total fail. Especially in comparison to Kiel Berry’s extremely well written blog post. Instead the article opens with:
“Remember Linkin Park? The nu-metal band rose to popularity in the late 1990s/early 2000s with the album Meteora and, arguably, peaked in fame with a Jay Z collaboration of mashup tracks, Collision Course.”
Yes, we remember Linkin Park. The band who released an album last year and is currently touring the world. Someone must have forgotten to actually do some research. Then again, why spend time on research for an article without any actual content.
We think the Linkin Park community has more to offer than this, so we want to invite you to discuss the topic with us. Do you think Linkin Park are just adapting to the challenges of the music business? Or are they losing their focus = creating music?
Is Linkin Park still a band or a brand? Join the discussion by replying this blog’s tweet @lpfancorner, commenting this blog’s FB post or by commenting below.