In summer of 2013, Linkin Park announced their partnership with Hard Rock with the debut of their Sig 31 Linkin Park Hard Rock shirts designed by Mike Shinoda as well as the being the official spot of their fan club “LP Underground” meetups held all over the globe. The article by Chris Reed discusses why the partnership is a win-win agreement for both brands.
If you are a member of the fan club, you might be one of the lucky ones to have attended one since the launch and know how fun the meetups are or be one of the ones asking, “what’s the point?” I completely agree with everything Chris says in the article and I’m a little bummed I’ve been a little lazy about blogging lately to write it when the partnership was announced. Ha! Definitely check out the article if you have a minute to spare HERE
Source: Campaign Asia-Pacific